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| Make Money from your Website or Blog |
PPC Advertising Networks
Google AdSense is the most popular option under this category,
but there are also others. Basically you need to sign up with the
network
and paste some code snippets on your website. The network will then
serve contextual
ads (either text or images) relevant to your website,
and you will earn
a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of
the website and,
most importantly, on the click-through rate (CTR)
and cost per click (CPC).
The CTR depends on the
design of the website. Ads placed abode the fold or blended with content, for
instance, tend to get higher CTRs.
The CPC, on the other hand, depends on the nice of the website. Mortgages,
financial products and college education
are examples of profitable niches (clicks worth a couple of dollars are not rare),
while tech-related topics tend to
receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic
(the one that comes from search engines) tends to perform well because these
visitors
were already looking for something, and they tend to click on ads more often.
Social media traffic,
on the other hand, presents terribly low CTRs because these visitors are
tech-savvy and they just ignore ads. |
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| List of popular CPC advertising networks |
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