ClickThru Network
is not a banner exchange as such, but their innovative promotional system
defies categorisation until enough competition arises. Basicly,
their system entales the placement of a ClickThru icon on the main page of your site.
Other ClickThru Network members will visit your site in order to locate the icon.
The number of visitors brought to your site is decided by the number of credits you generate
through visiting
other network sites and clicking on the ClickThru icon (1 credit per click),
or by winning bonuses, attracting referral partners (new members) or by paying for additional credits.
While this system does seem incredible, and while it does provide solid guarantees as to how much traffic will be attracted to your site,
it does have one distinct disadvantage. ince most visitors reaching your site through the
Network
will be concerned mainly on finding the icon and clicking on it to generate a credit for themselves,
they may fail to pay attention to the content of your site (though I guess that then becomes a marketing
challenge to figure out a 'hook' that will attract visitors attention, then). |
ComeVisit Network
exchanges banners at a 2:1 ratio, while allowing webmasters to rotate up to 4 of their
own banners throughout the network. Individual statistics are provided for each banner so
that webmasters may discover which banner attracts the greatest click-through ratio. |
Free-Banners
offers one of the best programs that I have encountered. On top of a
2:1 exchange ratio,
Free-Banners offer a number of impressive benefits including a monthly drawing for 1,000,000
free adviews and a referral program whereby you earn 10 cents (or 20 credits) each time a site
signs up as a Free-Banners member through a link from your site. On top of this, you will personally
receive 10% of all credits generated by sites in your downline. Banners are 468x60, .gif or .jpg, and up to 10K |
HitExchange
have initiated an interesting banner exchange program that calculates exchange ratios based
on both the number of impressions and click-throughs generated by each member site. Their program can,
interestingly, produce an exchange ratio grater than 1:1, maximising your marketing effort.
HitExchange accept 400x40, 400x50 and 468x60 banners, while granting each member the ability to rotate
8 different banners throughout the system. |
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